Industry Intelligence
Local-service businesses marketing research
Monthly reviews of what platforms and practitioners report, compared with anonymized aggregate observations from businesses in this service category.
Transparent evidence, private clients
Every edition labels external sources, first-party aggregates, corroboration, confidence, methodology, and limitations. Client identities and row-level observations are never published.
Current edition
The Customer Who Never Reaches Your Website
Local customers now move between Google, Maps, reviews, directories, ads, and AI. Here is what changed in August—and where an owner should focus.
Read the current report